Part of the internal dealer profit.doc

 PAGE \* MERGEFORMAT 4 Part of the internal dealer profit With the continued sinking of modern commercial retail system, the traditional dealers in general feel the operating profit, how to make larger profits into the market dealers wrestling, wrestling manufacturers the core. So we will see a dealer under the stores themselves The agency held a combined product of “Food Festival” and the dealers team busy figure, and we often hear manufacturers and dealers compete for the market cost of the red in the face of the news. I have the example of the dealers in the first paragraph have the idea should be considered, in many dealers claim to be a potential for development, can be counted on is the mainstay of future dealer circles. But is such high quality team of dealers often feel that the money Nanzhuan, indicating that excess profits are through the market to get more and more difficult. Difficult to go hard, the business had to be done. And what companies can not reap excessive profits through strategic restructuring, so the dealer can also profit from the current reality thinking part. At this point, I’m just a few links from the dealer within the framework of a thought is given for reference dealer friends First, the product portfolio links Generally ,3000-4000 million / year distributor sales agents generally will be more than 5 brands, product SKU number of a few hundred. Which are well-known brands and unknown brands, big brands and small brands, selling products and niche product , running the amount of products distinguish between products and profits. dealer only to the agency’s brand and product portfolio, and then bundled with different terminals or stores to sell with full brand integration of different resources, the overall call link in their products The best-selling products with profits products, the brand portfolio of brands with a small profit model. Second, the distribution of portfolio links For example, a county-level city de