Panasonic Chinas strategic transformation of pointing its sword towards where-.doc

 PAGE \* MERGEFORMAT 21 Panasonic China’s strategic transformation of pointing its sword towards where? In July, the world’s first to panasonic Panasonic brand new super-energy-efficient refrigerators in Shanghai, the most luxurious of the Jinmao Tower officially unveiled. As a white goods in the Chinese market for the first time panasonic brand, Panasonic ultra-energy-efficient refrigerators new products debut, marking the Panasonic brand in overseas markets to implement a single strategy for the official launch of. The new Matsushita Electric (China) Ltd. Chairman of Ise-rich one officially arrived. Such a large scale marketing in the Panasonic the first time in the history of China, combined with a year ago, began the integration of Matsushita, Panasonic in China’s strategy has quietly changed. From 1987 onwards in Beijing CRT Co., Ltd., Matsushita’s current stretch of almost all of China’s home appliance production, investment in China reached 750 million U.S. dollars, has 42 wholly-owned, joint ventures, number of employees 30000 (Panasonic Nearly 30 million people worldwide). The face of China’s piece of the nearly 30 million units of television sets, 14 million sets, washing machines, 12 million refrigerators a huge market, Matsushita’s market performance is not proportional to its substantial investment. In its China strategy to adjust the time of the multinational companies such as Matsushita initial strategy and future development trend is of great significance to sort out. Panasonic China Gong Lue Panasonic are to gain a foothold in the Chinese market earlier, one of which is connected with Japan and China’s ‘narrow strip of water’ neighbors cultural convergence, as well as Panasonic have taken a unique marketing strategy has a close relationship with China. On its pre-market operation and performance, has the following main features: Brand strategy. As the early establishment of diplomatic relations between China and Japan, as well as geopolit