Panama truth Fen do-.doc

 PAGE \* MERGEFORMAT 5 Panama truth Fen do? June 18, 2010, China’s liquor industry has undergone a focus event: held in the Great Hall Fen “Fen only won the 1915 Panama Pacific International Exposition Class A medallion commemorating the 95 anniversary of the” Chairman Li Qiuxi stunned the world, In 1915, he said, “Shanxi Fen Sorghum,” won the top prize tournament - Class A medallion, is the only liquor brand to obtain the highest reward, other liquor companies claim to have won a gold medal “water”, and was released at the scene evidence of the many award-winning original. Restore the dusty centuries of history, to tell the truth, the whole industry shook Fen, the media uproar. From Fen to see the effect of restoring the history, through event marketing, brand awareness increased Fen, Fen’s long-silent re-appeared in public view. However, the reduction of the brand revival is not a simple history, but not at the expense of interest-based boss, must be skillfully deflected the skills. A culture of excellence with a strong national brand, a brand has a legendary history, fen in the recovery process, culture is a great treasure, but also its strong support for the brand. “Panama,” the truth, it is difficult to shake the position of boss Fen restore some historical truth, but it is difficult to shake the boss’s position. Maotai or Maotai, Wuliangye or Wuliangye, Luzhou Luzhou still, the liquor industry was not accompanied by the top three winners Fen lifted the veil of Panama change, the public and other industries with brand also did not follow the fen “fake.” Why would this be counterproductive phenomenon? First, the history and culture very different from fraud and product counterfeiting If fraud is the product, I believe that as long as one lifted the veil, even the boss will be rallied together to attack the industry, and this attack is bound to be the same as the spark to burn natural tendency to rapidly spread throughout the country. Maotai