Pattern of exit is hard to change the policy outlook remains bullish rural household appliances.doc

 PAGE \* MERGEFORMAT 4 Pattern of exit is hard to change the policy outlook remains bullish rural household appliances Editor’s Note: With the “home appliances” policy out of time draws near, the industry policy on the withdrawal of the rural household appliances market in the future prospects and viability of SMEs in the discussion more lively. Starting from this issue, lt;lt;China Enterprise Newsgt;gt; will open a special column on the “post-era home appliances” of the 34 consumer electronics market trends and future competition between enterprises started systematically combing and reports, while welcoming the domestic market and foreign, medium and small enterprises on their own was talking about newspaper editorial feedback and communication. In addition, the newspaper will gradually for a number of strong regional continuity appliance companies to start reporting, analyzing the future of these small household appliances enterprises competitiveness and growth. Four years for the Union, is almost complete. With the recent Ministry of Commerce, Ministry of Finance, the Ministry of the three ministries jointly issued a notice saying: “November 30, 2011, the first pilot policy of home appliances,” Shandong, Henan, Sichuan, Qingdao “policy ended as scheduled, then the consumers to buy appliances rural areas will no longer enjoy the financial subsidy of 13% while all the “home appliances” successful products and successful companies do not allow the channel to continue to “home appliances” the name of any promotional sales. This means that the first four years, the National partial implementation of the “home appliances” will be fully into the exit policy, the policy also led to the withdrawal of rural market development prospects, and other small and medium enterprises survive discussion was that “the policy out life difficult for small brands, “Some people think that” policy out of the rural household appliances market will lead to slowdown or even stag