Peak season for sales of beer enterprises how to fight this battle-.doc

 PAGE \* MERGEFORMAT 9 Peak season for sales of beer enterprises how to fight this battle? May onwards, sales of beer sales season is about to enter the one hand, means that many enterprises have an increase in beer sales, improve efficiency opportunities; the other hand, indicates that in the next few months, the beer market strategy and tactics, competitive means of be a further escalation of competition in the market environment will be even worse and more cruel. However, the annual peak season, for any one company in terms of beer sales are very important. Only a few months of operation of the market, not only related to their overall sales performance improvement is related to enhancement of economic efficiency of enterprises, and even issue of business survival. So, fight this battle selling season for beer business is crucial, and every member of the beer marketing is critically important. So, as to the performance of enterprise marketing responsible for the marketing team, how to face the new challenge this time, how should the rational use of limited resources companies, financial resources, the use of enterprise is not necessarily very rich human and financial resources to deal with this A season of accidents that may occur at any time of the fight it? How can it be based on the regional markets, and actively carry out marketing innovation, and constantly improve the channel network, looking for new breakthroughs in points? A clear basis for peak season sales goals, depending on the target to develop sound strategies and tactics, firm implementation of the go is a sales and efficiency rise in step with guarantees. The fundamental significance of management by objectives, through the competition situation in the market analysis and research opportunities to tap all possible points, and through goal decomposition, the opportunities and potential opportunities into real sales and efficiency. Corporate goal is clear, that is, to achieve the desired s