Pepsi-Cola made in China Market.docVIP

 PAGE \* MERGEFORMAT 10 Pepsi-Cola made in China Market In 1997, Pepsi-Cola’s global sales of 29.292 billion U.S. dollars, column ‘‘‘98 Fortune Global 500 No. 92, topped the beverage industries and enterprises in the world champion, runner-up Coca-Cola sales of only 18.868 billion U.S. dollars, ranking at 201. While Pepsi-Cola Company worldwide victory over Coca-Cola, Coca-Cola’s brand value, but up to more than 800 billion U.S. dollars, still far more than Pepsi. Therefore, people still think that Coca-Cola is the leader, Pepsi-Cola is the challenger. From the situation in China view this is a hard fact. In 1998 China’s carbonated beverage market, the top 5, there are four Coca-Cola brand, half of the carbonated beverage market share from Coca-Cola Company owns. Readers should have such an experience: When you want to get service restaurants ‘cola’ drinks, the service generally you get ‘Coca-Cola’, and when you want to ‘Pepsi’, we must be in the ‘Coke’ front of the on the ‘Pepsi’ word. Coke can be seen in the Chinese market has become the ‘Coca Cola’ is referred to. This is the explanation from a Pepsi-Cola in the Chinese market is still far behind Coca-Cola, Pepsi challenge Coca-Cola still an arduous task. In 1999, Pepsi’s performance in China has been rapid growth in market share of the strategic pattern is quietly changing. Guangzhou Market: Pepsi initial victory Guangzhou market is the place of strategic importance of transnational corporations, particularly in the beverage industry, domestic brands is difficult to share a soup. Since the foreign brands of beverages into China, many domestic brands Coca-Cola and Pepsi drinks were acquired, the acquisition of national brand beverages are not disappeared, that is, declining sales, because the main multinational companies pushing their own brand of products or . Coca-Cola in Guangzhou market has been dominated by the absolute dominance. However, Guangzhou Pepsi challenge to the Coca-Cola opera