Pepsi-Colas internationalization process.doc

 PAGE \* MERGEFORMAT 5 Pepsi-Cola’s internationalization process As a beverage industry latecomers, because early on in the Coca-Cola under the weight of the long-term resident in the local market plunge of the status of no time to attend the process of Pepsi-Cola International has been lagging far behind Coca-Cola, when its newly established in 1937 Pepsi-Cola International Company (specific management market outside the United States), the Coca-Cola has more than 50 countries around the world dominant status. Even today, though PepsiCo’s sales revenue, and other indicators are far greater than Coca-Cola, and the business is more than 200 countries across the globe, but nearly 65% of its sales revenue, 90% of the profits from the domestic market, Coca-Cola 70% of sales revenue and profit contribution by the market outside the United States compared to her more like a U.S. company, rather than a truly global multinational companies. However, the United States itself to obtain a foothold in the local market the day, the Pepsi-Cola has not relaxed on the international market competition. Pepsi-Cola’s internationalization process can be divided into four stages: 1. Initial period (1934-1949), the nearest to expand American markets. With Pepsi-Cola in May 1934 established as a leading Canadian companies, has expanded the Cuba, Mexico, Puerto Rico and so on, until 1943, basically completed in the layout of the Latin American countries, and began to open up the United Kingdom, the Middle East. This phase of the landmark events of 1937, Pepsi-Cola International, was established from the outset, Pepsi began to separate international business, in order to prepare an international organization to prepare. However, at this stage is only a tentative point of the significance of cloth, the size of overseas markets, the company negligible. 2. Rapid development period (the 20th century, 50 years), grab ‘vacuum’. Upon completion of the initial fabric point, in order