Pepsi-Cola- Cool to play with in the end.doc

 PAGE \* MERGEFORMAT 5 Pepsi-Cola: Cool to play with in the end During the 2006 World Cup, on-line circulating a ‘Top Ten World Cup top scorer of marketing warfare’ posts. With Google, Coca-Cola, Adidas and other ‘big players’ of competition, not a sponsor of the Pepsi-Cola because ‘Play cool’ and come to the fore, won the ‘best striker’ title. Though far from the authority of this ranking, but Pepsi in the ‘Business World’ on the outstanding performance is obvious to all. As early as in the open before the game, David Beckham and other stars of the endorsement Pepsi ads, ‘Pepsi’ Football Challenge, ‘DADA big carnival’ and other cool activities in full force in the context of a strong global launch of a profound impact on the target population of the audio-visual. Resulting in the subsequent survey, the majority of people mistakenly believe that the World Cup rather than the beverage sponsor is PepsiCo, Coca-Cola - Sports Marketing can do to this state, be regarded as reached a pinnacle in the. Not just the World Cup. In fact, a strong brand Pepsi from Coca-Cola out of the shadow of laid down and showed a tendency come from behind, with nearly 20 years of playing it ‘cool’ also be called to account. Emotional ties to a new generation of Coca-Cola was established in 1876, Pepsi-Cola was born in 1898. More than 100 years, ‘World War 2 music’ the smoke has never been dispersed. As a challenger, the Pepsi-Cola, putting in a lot of resources, using price, packaging, taste, advertising, etc. 18-like arms, again and again to attack the Coca-Cola’s dominance. Pepsi-Cola seems to have initially achieved some victories, as it has launched the taste test, let Coca-Cola was once a passive endless. However, these tools are not the final work, each with its own Coca-Cola are all ‘authentic’ image of the tooth for a tooth with the powerful resources to contain the Pepsi burst on the scene of the edge. Problem lies in the wrong? PepsiCo has a long internal discussions, it