Perceptual Marketing- heart economy will bring new economic.doc

 PAGE \* MERGEFORMAT 20 Perceptual Marketing: ‘heart’ economy will bring new economic According to ‘the new century, China’s consumer trends survey report’ (2003), the survey showed that: The Chinese people’s consumption and lifestyles are changing to self-development model. The pursuit of fashion and image, displaying self-personality and the development of self has gradually become a new generation of consumer desire and the urgent demand, consumer emotional age is coming. After product from quantity to quality concerns changes in marketing toward the individual needs to meet customer-focused era. Marketing a par with the market, standing at the position of buyers and sellers on the parties to work together to borrow to make consumer’s position statements and biased guidance. It depends on how much influence it can cause emotional needs of consumers more strongly. We can rationally convince customers to make a purchase decision, but when the purchase decision has not been recognized when the customer emotion, it will only stay in cognition, but will not translate into purchase behavior. Sales only in the pull of consumers ‘wants’ of this button, consumer behavior will ensue. Perceptual recognition and marketing in order to emotional and psychological needs as the core driving force, emotionally high-value to the customer experience as a platform and means to release the emotional energy products to impress customers, forming an alliance to establish a unique product and the competitiveness of enterprises strengths and core values to improve the marketing barriers to entry. Emotional marketing lies in: First, emotional marketing is the customer’s emotional core driving force for the recognition and psychological needs, emotionally value. 1, the marketing is the core driving force for the recognition and emotional needs: Market is rapidly shuffle of today, more and more choice for customers large and increasingly wide field of vision for products and se