Performance under adverse economic giant by the leading home appliance industry the interpretation of it through the winter road to.doc

 PAGE \* MERGEFORMAT 10 Performance under adverse economic giant by the leading home appliance industry the interpretation of it through the winter road to Second half of 2008, a financial crisis that originated in the United States quickly swept the world. For a time, ‘a recession, bankruptcy, loss, job cuts’ flooded with words such as major media. According to China’s General Administration of Customs released data show that from January to August this year, China’s export of electromechanical products 427.85 billion U.S. dollars, down 20.6%, of which exports of electrical and electronic products 176.22 billion U.S. dollars, down 20.7%. In addition, Gree, Midea and other listed companies reported their first half performance report also reflects the main business income of a serious decline, fully demonstrates that the crisis to our home appliance business has caused tremendous adverse effects. However, face the same crisis, some companies have achieved excellent results. Hisense Kelon recently released third-quarter results announcement: 1 ~ September, the company net profit rose 264.5%. Worth noting is that in the context of the financial crisis, Hisense Kelon export business continuity showing rapid growth. From the latest customs statistics show that 1 in July of this year, China’s refrigerator exports dropped 10.26% year on year, the overall situation is not optimistic, in contrast, Hisense Kelon refrigerator has achieved a 17.28% export growth, exports amounted to 144.4 million units, ranking the industry’s first one. Downturn in the industry as a whole, the rapid rise of Hisense Kelon on what basis and to achieve sustained profitability? This reporter recently in-depth investigation elicited the following answers. 1, and strictly control operational risks, to ensure the safety operation In the economic crisis, what can we ensure that enterprises the most secure? The answer is that hand in cash. ‘Fund-chain risks have before us, we must take preven