Perspective of China cosmetic brand - the rise of.doc

 PAGE \* MERGEFORMAT 22 Perspective of China cosmetic brand - the rise of The mid-eighties, the Chinese daily chemical industry has experienced an unprecedented prosperity, creating a familiar brand-name products one after another. Into the nineties, foreign capital began to inroads into China, local companies under tremendous pressure. In this confrontation, the Chinese daily chemical enterprises deeply enough strength to begin the difficult self-help measures. Some will be priced foreign brands, completely divorced from the daily chemical industry; some will be leased to foreign brands, with a view to cooperation and development; others continue to go it alone, and foreign investment to compete in the end. However, in the first round of fighting was over, we found, not without sorrow, the glory of the brands have suffered heavy losses: the brand name sold to foreign investors to withdraw from daily chemical industry, hard to find a trace; joint venture brand brutally frozen, market share decreased year by year; independence day carry the banner of the national brands are also ‘Get the lead old men’, was last legs. Chemical industry was devastated by the whole day, no wonder people of insight in bold: Save the Chinese daily chemical industry! Passage of time, enter the new century, again open up the Chinese territory of daily chemical industry, it is surprising that the changes the first king of the city flags. Diao Pai, Qi-Qiang, Li Bai and other domestic detergent brands occupy the top three positions, when Tide always in the limelight, Persil washing powder and other foreign investors have shied away from, the column Bottom of honor; shampoo SLEK a meteoric rise, pierce straight into the P amp;amp; G’s iron wall, to pull-fang, represented by Guangdong shampoo playing the role of dark horse and began to navigate the national process; toothpaste brands of domestic and foreign market, each leading the trend; detergent, laundry soap is completely dominated