Perspective on Olympic marketing phenomenon.doc

 PAGE \* MERGEFORMAT 7 Perspective on Olympic marketing phenomenon Recently, on the Olympic marketing is becoming increasingly hot topic, and interest groups, among other things, the core group composed of two camps: one is the brother of corporate advisory services industry, who, such as: advertising, public relations firms and marketing companies, and so , they belong to the Olympic marketing intelligence and planning support of Fang Fang, in order to facilitate memory, we call S camp (S, intended as a service, serving to take the first letter); the other group is Party enterprises, including 08 Olympic Games Sponsorship more than 40 business enterprises and other industries all enterprises, they are the application of Olympic marketing side, we call C camp (C, Italian for business, take the first letter of company). To this end, S camp, some of which operate with relevant experience or methodology brother companies, especially those of foreign consulting industry giants, they engage in a series of activities to their customers (ie: C camp, enterprises are) to promote their ideas, such as; a foreign company time to do the previous phase of ‘sports marketing forums’ and so on. While the C camp ‘moneybags are’ nice to be able to fight a battle of Olympic marketing is also actively seeking methods on the Olympic marketing breakthrough. Thus, in the 08 Olympic footsteps closer and closer to the case, S and C camp, camp, two ‘quarrelsome lovers who’ ran into a common goal: how to fight a nice kind of Olympic marketing war? On the subject, published a number of views on a number of roles, a number of positive elements will be happy to talk about some of the cases to come and share, and some pessimistic elements will remind you that ‘Olympic marketing is not who can play from the’. On the first few days of the Olympic Games ‘2008 Olympic Economy and Business Summit Forum ‘and there were many experts pointed out that the Olympic sponsors have more than half of com