Perspective on Enterprise Development Strategy.doc

 PAGE \* MERGEFORMAT 8 Perspective on Enterprise Development Strategy First, the nature of enterprise development strategies ‘Strategy’ was originally the concept exists only in the military field, pay attention to the strategy of war, a war that is referred to the strategy of ‘strategic’. Pay attention to pay attention to strategy and tactics of war. Strategy and tactics are all strategy, but there are also differences. Strategy for the overall situation, tactical response locally; strategy for the long-term, tactical view of the current. In 1965, the United States, an economist, published a paper entitled ‘theory of corporate strategy’. Since then, the ‘strategic’ concept into the business on the field. Military engaged in war, enterprises engaged in competition, and two are essentially different, but there is a ‘war’ word. Since enterprises to participate in the competition, we must pay attention to the strategy in the competition, enterprise competition strategy is a business strategy. ‘Corporate Strategy’ is a general term can be further divided into an enterprise development strategy, corporate marketing strategy, enterprise technology development strategy. Enterprise development, enterprise development strategy is a holistic, long-term, basic nature of strategy. Enterprise development strategy has four characteristics: First, overall, and second, long-term, three is the basic nature of the four is the strategy. Must have these four characteristics, the lack of one can not be called ‘enterprise development strategy’. Enterprise development strategy is not a long-term business development plans, more than the annual business plan. Enterprise development strategy is the soul of enterprise development and long-term plans and programs. The former guidance of the latter. The former is a key link, Gangjumuzhang. Second, the development of enterprises of strategic significance Technology in terms of enterprise development is important. Enterprise devel