Pharmaceutical brand building product is the cornerstone of.doc

 PAGE \* MERGEFORMAT 3 Pharmaceutical brand building product is the cornerstone of Pharmaceutical brand creation process, the selection of good products for branding is a crucial task in the specific work we must do the following things: 1, the selection of the appropriate product branding The first is the efficacy of the product must be very effective in the variety is best, many large enterprises and listed companies are relying on a very markedly varieties up. Such as PETN Church rely on beryllium Bao, Sun Stone rely on a good baby-available cold particles. Hansen rely Simo soup, such as oral liquid. Second, product quality and long-term stability can not have a big flaw in the otherwise major quality events, all the ducks and drakes all brand-building investments, such as Kang Zhi Rui Zhiqing event is a good proof, as also Xiao loser Xiao. The third is the capacity of the products in the market must spread the cost is too high or your advertising, advertising in the brand building process can not be sustained into the event of disruption, business investment losses. The fourth must be able to have premium capacity, it is best to sell more inflation, such as good doll made from the listing to have gone up nearly three times the price. 2, pharmaceutical branding must be the implementation of the Product Highlights First: we must concentrate all efforts and resources to break through a variety and category, everything would be a waste of time and resources to varieties sterile brand, the brand with the category to category Hing Enterprise “is a good communication strategy. daughter of medicine, such as daughter film achievements and the achievements of the sun a good baby stone. The second is a regional focus in the specific build process breakthrough, not to the country to create a one-time, for more than 95% of SMEs are the most sensible way to build. The third is the series of products: products must consider the series, in research and d