Pharmaceutical business sales model transformation.doc

 PAGE \* MERGEFORMAT 9 Pharmaceutical business sales model transformation Pharmaceutical firms were contracted sales model, a smooth transformation, is the implementation of such a market mode of operation of enterprises in the future sustainability of development. Some of the difficulties out of funds intended fast-growing businesses, but also to the problem of restructuring the sales model to seek a breakthrough. Join the WTO, foreign enterprises and capital will continue to enter the field of pharmaceutical distribution, pharmaceutical market competition, market conditions and market changes that have occurred at any time the order will be marketing the company eliminated backward, therefore, the proposed reform of the enterprise contract sales methods, should make full use of the opportunity to complete the change in the short term. Completely change the way a larger contract sales of systems engineering, although not very successful early experience can be followed, but operational point of view, if the business leaders from their long-term development strategy point of view, a correct attitude toward change in the bring some of the negative effects of organized and planned and gradual process, or to leave the road to success. Of course, this is not only among business leaders need to have courage, but also have a certain patience. Contract sales model, mostly in sales of products to take the reserve price policy, the market revenue and market development personnel, cost of sales mix be extracted, according to sales volume or the amount of reimbursement paid to the market operator. Since some businesses do not develop the use of cost of sales policies or lack of enforcement of policies, or policies that have no way to implementation, thus creating a market, the sales staff costs as their revenue in the market operation on incomes, light input, not put or less inputs, especially when the market matures, some of the staff, as market conditions, good and r