Pharmaceutical companies looking to break out the six ways of marketing.doc

 PAGE \* MERGEFORMAT 16 Pharmaceutical companies looking to break out the six ways of marketing Pharmaceutical division according to international standards, international industry, one of the 15 categories, among the world’s fastest-growing trade in a sunrise industry. However, the current status quo is more than the domestic pharmaceutical manufacturing enterprises in 4000, nearly 2 / 3, facing a crisis! The reasons for the crisis of its existence, there are only three, first of all pharmaceutical companies in R amp;amp; D investment less than 5% of sales (Western developed countries, 15% -25%), and went into the ‘fast track approach’ in the generic drug. Second, the circulation of commercial bribery, leading to the pharmaceutical industry in the normal course of trading drugs lose their right to speak, seriously hampered the normal operation of the industry. In addition, the joint venture business model began to change in control or sole proprietorship, and to firmly take hold of our key regional markets and high-end product market, pharmaceutical market, most of the profit grab by foreign investors. ‘Two sessions’ after the purchase and sale of the field of medicine in the fight against commercial bribery, drug approval mechanism for the implementation of policies such as climate change, the domestic pharmaceutical industry R amp;amp; D and sales model facing a great change. 1 and enter the OTC market Recently, China’s non-prescription drug market is unusually active, whether it is the general trend of self-medication, or regulations cited in the policy-oriented, OTC is definitely envious of the fat blocks for pharmaceutical companies. Global pharmaceutical giants in the market is very sensitive sense of smell, the domestic OTC dinner has long been an attractive hunting into their plans, colors OTC Gong Lue had been waging in our country. Early into the Sino-US SmithKline, Johnson amp;amp; Johnson, Shanghai, Bristol-Myers Squibb, and other long head-st