Personal Life Management Principles of Marketing.doc

 PAGE \* MERGEFORMAT 8 Personal Life Management Principles of Marketing Abstract: In my personal life insurance marketing and management areas, although the level of marketing management is improving, but still there are many serious problems, such as an excessive focus on the results of neglect of the process, human management and standardized management of paradox and so on. These phenomena seriously constrained the insurance industry to sustainable development. This article focuses on some of the principles of marketing management to explore because of the management principles can be more definite, solution to the problem becomes relatively easier. Keywords: standardization; humanity; prior management; post-management People’s understanding of insurance is often started from a personal life, especially in China, the emerging personal finance today, individual life is to become an important financial tool for Chinese people. Although the Chinese people have a sense of huge increase in insurance, but the insurance industry can not ignore such an important question: Can the people of insurance services, satisfaction is not high, especially for insurance marketing is full of a failure to understand and prejudice. This problem seems to be it seems that insurance companies created a special sales model, but I believe that root of the problem lies in China’s insurance companies with limited marketing management level. Need to first improve the management of the Life Insurance Marketing management should follow the principle of reflection. Here does not deny that the present management principles, we have to do is to explore and improve these principles. 1, the control process that counts more than control This principle is almost no specific objection, but the actual management process, it is difficult to be effectively implemented, are often biased in favor of result-oriented. Insurance marketing system used by an agent, the agent of all sources of inc