Pharmaceutical companies to explore micro-channel marketing.doc

 PAGE \* MERGEFORMAT 5 Pharmaceutical companies to explore micro-channel marketing Starting in 2012, whether it is indoor advertising or outdoor advertising, and even newspapers, magazines and other printed above, have emerged micro signal or two-dimensional code figure. Then began a micro-channel marketing, pharmaceutical companies are no exception. Data show that as of March 2013, micro-channel registered users have nearly 400 million. Moreover micro possessed the phone on top of the letter, opened the traditional telecommunications boundaries of communication and mobile Internet, and to meet the needs of people communicate and interact. China’s mobile phone users exceeded the total number 900000000, 3G networks, smart phones, mobile phone users to promote the growth of the Internet as a major factor, while the scale of China’s Internet users reached 457 million, about 300 million mobile phone users, smart terminals and mobile Internet has surpassed the number of notebook PC, the Internet and the fixed number of micro-channel is currently very popular of a mobile terminal communication software that supports sending voice messages, videos, pictures and text, you can group chat, but also real-time intercom, is a good marketing way. It is understood that micro-channel has five advantages, first, one to one communication, you can direct users to each micro-channel brand emotional communication, and the second, the message push timeliness sent, the user will see the ads and timely information via mobile phone , third and advertising precision, micro-channel marketing diversity can be devoted to a particular region or a particular place micro-channel users put, fourth, low cost, micro-channel marketing opportunities do not have too much invested, in terms of costs than revenues can be said that the higher cost, the fifth, the operating threshold is low, the need for high technical content to operate. Compared with microblogging marketing, micro-channel bigg