Pharmaceutical company marketing strategy developed by the three errors.doc

 PAGE \* MERGEFORMAT 6 Pharmaceutical company marketing strategy developed by the three errors Some people have called the pharmaceutical market in 2006’s ‘storm year’. In the domestic marketing point of view, there are three main events, one price, price tag, 18 times lower prices; second, buying and selling, hanging net purchases, medicine procurement kickbacks special rectification; 3 is more than one drug. China’s pharmaceutical enterprises are facing major changes, major division, the strong businesses will become increasingly strong, the weak companies will eventually be eliminated. The next few years, marketing war can be said to determine the fate of many pharmaceutical companies. I engaged in the pharmaceutical industry marketing for many years, worked in a large state-owned enterprises and foreign companies doing cross-marketing and planning, in the circle of many friends are thinking about: how thousands of pharmaceutical companies that do? Some people say that the product blue ocean is the ultimate solution, but the majority of pharmaceutical companies in domestic R amp;amp; D foundation, strength, blue ocean a short time to reach the product easier said than done? In fact, a greater need for domestic enterprises in the face of the current marketing war, in particular, need to be resolved is the following three errors: Misunderstanding 1: ‘is not a boss is worth a boss’ - a clear positioning and Do not know why, talk about a domestic marketing, business marketing,, 10 there are 9 in order to enhance their market share as the goal, the first reaction is to study yourself, and then analyze their own strength, analytical products, sales personnel, prices and sales channels. And then complain about the cost is too high, or the poor quality of sales staff, or the price is too high, or low offtake. As a result, at the expense of quality to get low-cost, or want to lower-income and less support has been high-quality talent to work, or to fight to get t