Pharmaceutical distributor drug selection of three-stepEight Characters.docVIP

 PAGE \* MERGEFORMAT 11 Pharmaceutical distributor drug selection of ‘three-step’’Eight Characters’ Is difficult to do drugs, drug selection more difficult. Dealer sigh: drug selection difficult, extremely difficult for. Given the enormous volume of investment information, the investment will be dazzling in the abundance of drugs inside the selection, really tired. Because the selection of a product of ‘deep pockets’ in terms of the big dealers may be icing on the cake; while for a number of limited financial resources, are being developed for small and medium sized distributors, more like desperate. How, then, the investment in the overwhelming message, choose their own ‘right man’ do? The investment ad to see the ‘bones’ li Dazzle people all kinds of investment advertising, content, more and more sensational, more and more hot layouts, as if opportunities are everywhere. Dealers are looking at investment information, can not feel of everywhere ‘touch’, first of all they have to clear selection criteria and methods in order to see through layers of fog. Merchants looking information can be divided into three steps: The first step to see ‘appearance’: what product to wear ‘clothes’, what ‘physical’. 1. See product packaging. ‘People live by clothes horse saddle’, product packaging, if poor, would make their product quality greatly reduced sense of trust, for future marketing to bring more difficult. 2. Look at enterprises of market instruments. There is no sharp marketing tool, ‘the number of multi-millionaire success’ re-arming of the slogan can not believe Hande. 3. Look at procedures to see lot. Is a quasi-word food, food key word, OTC or prescription drugs? There are no relevant documents of approval? This is equivalent to the product Zhunsheng Zheng, without which, the product can only fight as a guerrilla operation can not be posted something presentable and acceptable. 4. Look at ingredients. Product efficacy is the key to medicine and health p