Pharmaceutical investment business success in the new period of 10 steps.doc

 PAGE \* MERGEFORMAT 11 Pharmaceutical investment business success in the new period of 10 steps Since the beginning of 2007, pharmaceutical industry investment has been called ‘strokes injury’, especially with the national health system reform and the introduction of a series of New Deal, such as the ‘two-vote system’, ‘must be the direct producers bid’, ‘a product two rules’, ‘the fight against commercial bribery’ and other new provisions, the original investment model has been a huge impact, pharmaceutical investment seem to have reached an end, many businesses have lost confidence in the investment. Analysis and research of existing pharmaceutical marketing model, I believe that investment is still present, most pharmaceutical companies marketing the main form of investment would not withdraw from pharmaceutical marketing, the stage of history, the practice of investment model in the future will be gradually improved and developed. Merchants face the impact of pharmaceutical companies go from here? I believe that: pharmaceutical enterprises to succeed in the new period, investment must be based on the current medical environment, based on the actual situation of enterprises, based on the company’s products and teams; must be achieved from a simple low-cost investment to changes in win-win cooperation with distributors, From Zhizuo channels to not only do we want to catch the terminal channel changes only to dealers from investment policy to provide comprehensive marketing programs for dealers, profit model, comprehensive changes to help sales. Only in this way, pharmaceutical companies across the investment can be achieved in the new period, for which the author through the process of pharmaceutical products, the core elements of investment analysis, summed up the success of investment in the new period of 10 pharmaceutical companies a new level. The first step: Innovative Investment Model The traditional investment patterns tend to remain in the ‘just