Perspective he + she - Functional drinks- the power and the lack of.doc

 PAGE \* MERGEFORMAT 7 Perspective he + she - Functional drinks: the power and the lack of In the marketing area, and that he + she - functional drinks in 2004, to shine, and some even be considered as a new marketing classic, big plus touted. Among the elements adding fashionable products to consumers the full experience, to meet the different levels of consumer demand is indeed shown its great power. It is reported that in early 2004 began the development in February of this year, smaller orders in the six cities will reach 1,6 billion at the meeting, the media reported that the product orders in March on up to 4 billion yuan, sales reached nearly 200 million yuan. The theme of romantic appeal and fashion, so that product is full of vitality, a time to bring people the impression that there is a high-eye effect, which also made a lot of marketing people to do peer-to do once again see a good idea to product marketing with a to the effect that real real sales improved. In China, a previously obscure company to have such a performance, do so to do some quick consumption, beverage companies sigh! What are the reasons for the high esteem counterparts? He actually God where she was the water? Whether he rely on strategy to win? Creative product launches, as he could have a sustained performance? Indeed, lot of people doubt! In fact, sum up the power of its success, in fact, his main power embodied in the product segments, strengthen and the power of fashion, rapid spread of power. Largely attributed to their full play to the three kinds of ‘tactics’ use. 1. A breakdown of power: the law of the use of its product segments, the earliest due to ‘perfume’ usage of men and women of the Enlightenment, but will drink is now divided into men and women to use, they represent companies with rich connotations of its power and imagination, since the ‘perfume ‘to the product segments, as a quick one-time consumption of drinks, why not also came to a subdivision? This is what