Perspective of customer satisfaction the implementation of the Enterprise Strategies Marketing Strategy.docVIP

 PAGE \* MERGEFORMAT 15 Perspective of customer satisfaction the implementation of the Enterprise Strategies Marketing Strategy [Paper Keywords] Customer Satisfaction Enterprise Marketing Strategies [Abstract] This paper analyzes the theoretical tools and methods of marketing strategies, and analyzes customer satisfaction with the relationship between corporate marketing, real estate companies proposed marketing strategy to implement customer satisfaction strategy. 1, the main theory of marketing strategy Marketing Strategy Research has become a hot topic in business circles. C outside the theory and the evolution of marketing strategy are the following: 1.1 The representatives of several typical and Theoretical Review American management scholar Al-Fu Laide (1962) on General Motors, DuPont Chemical Company and other large enterprises on the basis of painstaking research, published lt;lt;Strategy and Structure of a growing number of U.S. businesses chaptergt;gt;, setting off a marketing research firm wave of strategic issues. Strategic choices in market competition, Harvard Business School professor Michael. Porter in the ““ Competition Strategygt; “(1980) focused on industry structure model is proposed that the” five forces model “, obtained many of the strategies for the analysis, Michael. Porter be grouped into three types: overall cost leadership strategy, differentiation strategy, focus strategy. In terms of marketing and its target market selection, marketing, dean Philip. Kotler lt;lt;marketing MANAGEMENT ““ (1967) proposed a variety of marketing activities by the economic, political, legal, regulatory, technical and social and cultural environment, also described the social responsibility and ethical decision-making in the marketing role, and discusses the characteristics of global integrated marketing and its opportunities and challenges facing; Weibel’s lt;lt;target marketgt;gt; to teach us how to find the right c