Perspective on Chinas retail market in calcium.doc

 PAGE \* MERGEFORMAT 12 Perspective on China’s retail market in calcium Feng in the film ‘bowl’ years have been a dig at the ‘Star of us here have been repaired calcium啦 ‘. 1999-2000 years, there have been popular in China is indeed the phenomenon of calcium. Strong public advertising bombing and the stars’ star power ‘is inspired by, the public are increasingly aware of calcium, calcium become the topic of discussion, many who have experienced physical and psychological discomfort first thought was,’ I is not calcium deficiency ‘? It is the case, creating a market of up to 10 billion of calcium Calcium hot rolling all the people brought business opportunities, calcium agents became the main income source of pharmacy, the highest OTC, health care products sales 1 / 3 of the retail pharmacy managers in Guangzhou exclaimed: ‘Now is the calcium in the world! ‘Calcium overall market overview Calcium is an essential element, but also the nutrients needed for life, health, body 99% of the calcium found in bones, the other 1% involved in regulating the body’s various physiological activities. As early as 1978, the State Ministry of Health released a startling figure that 37% of children in China and 59% of the calcium deficiency in the elderly. While the State was once attached great importance to this issue, but a recent study by the Ministry of Health data show that there are now 40% of children and 60% of middle-aged calcium deficiency. 20 years have passed, children and the elderly the incidence of calcium deficiency increasing. China’s various types of population, calcium intake accounted for only the amount of Chinese Nutrition Society recommended standard of 33.9% ~ 53.7%. In accordance with the Eighth National Nutrition General Assembly adopted the ‘Chinese Dietary Reference Intakes (Chinese DIRs)’ standards, the daily recommended amount of calcium 800 mg, adolescents and pregnant women, the amount of calcium recommended for the 1200 ~ 1500 mg . In the no