Perspective of the leading tobacco Shanxi - Taiyuan cigarette factory brand management of several issues.doc

 PAGE \* MERGEFORMAT 14 Perspective of the leading tobacco Shanxi - Taiyuan cigarette factory brand management of several issues Located in the Taihang Mountains, Shanxi Luliang between two mountains, which the tobacco industry have long been known for several hundred years ago, the Quartet, but now Shanxi tobacco brand can only be said to be overshadowed. As the tobacco industry leader in Taiyuan, Shanxi cigarette factory, the brand management practices can not but reflect upon. 1, Shanxi Origin of tobacco brand Shanxi ancestors had a long history of growing tobacco. Is located in southern Shanxi’s Linfen, Yuncheng and other places, because of its good location, plenty of sunshine, water, soil for tobacco production of pre-geographical environment factors, tobacco was introduced to China soon after, it became an important high-quality tobacco leaf production base, the tobacco industry has also become an important component of trade Shanxi. Revealed early years of the Ming Dynasty, Zheng Yicheng were opened wide in quwo ‘Yongxing and’ smoke room, in order to locally-produced high-quality tobacco production in order to ‘Zheng W’ to mark tobacco, not only satisfy the local market needs, and sold to the neighboring Shaanxi, Hebei, Henan, Inner Mongolia and other places. Today, along elderly Baotou ‘Zheng W’ Siti up the smoke is still full of praise, remember. Early Republican era, Yen Hsi-shan outside the Old City in Taiyuan (modern Taiyuan, Donggang Road area) to establish Jinhuagong cigarette factory, belonging to the Northwest Industrial Company. Company ‘Wutai Mountain’ brand of cigarettes, packaged in 50 iron and 10 the Office of barrel-shaped drawer installed two kinds, the main figure are Tayuan big Baita Temple. Because of its quality, taste better than those obtained at the time smokers widely accepted reputation in North China. At the same time ‘Wutai Mountain’ is back in the Republican period, it received the first batch of ‘exclusive right to tra