Pharmaceutical Investment Strategy- Marketing Winning.doc

 PAGE \* MERGEFORMAT 8 Pharmaceutical Investment Strategy: ‘Marketing Winning’ From EMKT. difficult to pharmaceutical industry marketing, particularly of common concern in the industry in 2009. A series of policies to regulate and control the power of the real show, a number of marketing tactics have been marginalized and ruthless killing. In the face of traditional advertising media, grappling, wrestling show and channel contention, and so white-hot marketing tool, the enterprise’s spending more and more, while the earnings are increasingly obvious, all of which seem to prove, experts and scholars are continually forecast: 2009 years will be significantly Ebb Tide a critical year for real gold, businesses will be hanging by a thread of life and death. I where the enterprises are within the sector, a local enterprise, as a major investment for the market-led model to businesses in recent years the face of environmental changes and channel marketing management changes, increasingly feel that operational difficulties. Company traditional use of ‘ad show’ investment patterns are not the market has become increasingly accepted into the rising gradually, while little effect was. Through a systematic three-month market research, participating in several major and minor field of national and local event, contact from the south to the north more than a dozen well-run marketing of pharmaceutical investment business, on-site visits to the medicine after the chain stores and specialist hospitals for the particularity of the current market environment, and gradually worked out a ride on this trend of personalized marketing, marketing path. 1, the trend of: Forum-fat Force The current exhibition can be said to be flourishing, bustling. However, careful observation is not difficult to find, and lively participants in the pharmaceutical business and the growing enthusiasm of the participants fees, lively exhibition area is the regional economy and people’s enthusiasm, an