Pharmacy team to talk about the strategy and execution of sales promotion.docVIP

 PAGE \* MERGEFORMAT 11 Pharmacy team to talk about the strategy and execution of sales promotion Earlier this year I went to Chongqing, travel, nature, and ultimately, a walk along the local director of pharmacy OTC. Pharmacy chains in the visit to Chongqing Tong Junge learned many of the stores last year, the team began to catch on Gaode promotion, but now it is difficult to continue execution, and many stores are complaints about the staff. Some staff complained that the team of sales promotion product promotion costs are not received on time, or simply there will be no; some shopkeepers complained that the current team, the retail price of the product promotion to considerable confusion, especially outstanding performance in the other did not participate in this activity The other chain pharmacies, this is for everyone to sell their products great difficulties. Other pharmacy price confusion was mainly due to the pharmacy when purchasing from a wholesale company Tong Junge had enjoyed promotions, store promotions naturally will be paid directly into these products, retail prices, resulting in lower retail prices, and different pharmacies price drop is not always lead to price instability in chaos; some staff costs a great deal of effort to boost sales of team promotions species, but no reward should be given and then change the attitude of the team promotional varieties, and even have a negative the impact of these products in the terminal display and recommended conditions are not such as participating in promotions prior to the team situation. Promotional model the face of the team led to the embarrassment of the status quo, to participate in the team mode of production enterprises promotional sales representative is also a bunch of bitter water. Store clerk for the cost of liquidity problems, confusion in the market price on issues such as complaints, only to manufacturing enterprises business representatives evil spirits. Business representatives to ma