Phoenix satisfaction rate Perspective.doc

 PAGE \* MERGEFORMAT 16 Phoenix satisfaction rate Perspective Phoenix Satellite TV, once again attracted a world vision! Second half of 2004, CTR Market Research Co. (CTR) on the country, including Phoenix Satellite TV, including the satisfaction of all of the major TV launched a large-scale market research. The survey covered the 50 satellite channels, including CCTV’s 15 channels, a set of Chinese education units, 31 provincial satellite channels, as well as Phoenix’s three channels, the main purpose of the survey is to in-depth study of Phoenix Satellite Television viewing the status quo, to understand Phoenix Satellite Television viewers overall satisfaction level, and to understand the audience the main part of the Phoenix satisfaction. The survey, Phoenix Chinese Channel in the last four of the survey, ranking the indicators were gradually raised, showing a strong channel competitiveness. In the channel for overall satisfaction, channel popularity index of two indicators, Phoenix Satellite TV has been a continuous 2 ranked first. Relevant data please refer to below the ‘phoenix STAR Chinese Channel, 2003-2004 phases of survey indicators rank’, ‘03-2004 Phoenix Info News Channel indicators movement ‘,’ Phoenix Satellite Television viewers occupational composition ‘,’ Phoenix Satellite Television viewers positions in party and government organs of family members serving constitutes a ‘,’ Phoenix Satellite TV Channel viewers constitute a family income index ‘and so on the chart. Many people can not imagine that a birth has only nine years of history, the annual turnover is only ￥ 8 billion of foreign TV media could be so rapidly across the country and the world of the Chinese audience to build a distinctive image and brand name. In recent years, the author has been monitoring the growth of Phoenix history and growth of the story, combined with the latest market research data, the author intends to analyze from a marketing point of view of the success f