Phoenix 2 Interview part in the planning case.doc

 PAGE \* MERGEFORMAT 21 Phoenix 2 Interview part in the planning case At present, active in the Chinese business leaders on the market, with its rich and creative wisdom and life, affecting one of China’s commercial and economic sectors, the trend in one area and quality. To some extent, can be said that the vision of this group represents China’s economic elite level, the most direct experience and wisdom. As interview shows, listen to and show these successful people in life and business experience, not only engaged in management, marketing, people in good stead for the classes of society is also an extremely important matter. The wind: revision problem Since the Phoenix Topics of the two economies ‘business travel’’fiscal impulse of intellectual life’ from Beijing to Shenzhen Production Center Production Center produced two columns of the original exist some difficulties to the need to thoroughly clarify and seek solutions to the time. Problem 1 - Interview category shows submerged China TV channels have interviewed many types of programs, involving finance and economics is also the theme of plethora, such as the CCTV-1’s ‘dialogue’, Hunan TV’s ‘Fortune China’, Zhejiang TV ‘wealth of life’ and so on, ranging . Even if Phoenix Satellite TV itself also has a large number of interviews section, culture, class, ‘Date with Lu Yu’, amp;quot;celebrity face to faceamp;quot;, marginal characters ‘well-being of life’, the political and economic class ‘situation dialogue’, the economy class ‘financial point’, etc. and other famous column. Accordingly, when a number of sections within the platform outside the station flooded environment, ‘business travel’’fiscal impulse intellectual life’ in the new revision opportunities, first of all need to re-shape their own sections image, create its own characteristics and qualities, so that the industry and the audience recognized. So, how can it break through? Problem 2 - 2 cross-section identical content Phoenix televis