Pharmaceutical companies should be careful dissemination of information damage brand image.doc

 PAGE \* MERGEFORMAT 4 Pharmaceutical companies should be careful dissemination of information damage brand image Since the ‘3 .15 ‘night light’ spam messages’ has been much less true of such text messages yesterday, the author (Beijing Beat From EMKT. training Albert Pharmaceutical Marketing Ltd chairman, brand trainer Yuefeng) received Shenzhen Airlines of a message: ‘To respect your right to privacy of personal information in the future if you do not want to continue receiving vip promotions and other information, please reply directly to’ N ‘, Thank you for your consistent support of the Shenzhen Airlines! ‘. Another incident took place in Shenzhen Airlines terminal of the things that left me deep impression: There is one in Shenzhen Airlines flights travel business trip waiting time before boarding the plane approaching, a Shenzhen Airlines waitress holding a small horn on the Designate plane passenger advocacy to: ‘To save everyone’s time, after row of 30 passengers boarding the first’. Well, however, the order of the effect of rapid boarding, and daily check-in time on other flights within the corridor is often blocked the scene in stark contrast. You read the above two cases took place in Shenzhen Airlines, after, what feelings? Similarly, airlines, how these two things are Shenzhen Airlines on it? The reason is simple, as far as I know, Shenzhen Airlines is the one to achieve one of the few profitable private aviation, because they know that in the fierce competitive environment in order to survive, must be customer service superior to competitors, especially in the details of services reflect the brand image advantage. From this I am also associated with a number of commonly used pharmaceutical industry’s ‘database marketing approach’, one of which is the Short Message investment, exhibition notice, training, public courses and other information, I believe you will definitely receive before. 23 Information may be you have fresh, if you receive twe