Personalized Marketing Trilogy.doc

 PAGE \* MERGEFORMAT 5 Personalized Marketing Trilogy Over the years, various theories dominated the marketing sector, the entire sky, all kinds of mechanical type, Coban-type, procedure-oriented marketing model is indeed a certain extent, reduce the marketing risk and failure may, however, this lack of passion, imagination and creativity The framework also destined to impossible to bring to market a miracle. Everyone has been complaining about the homogenization of marketing, but they do not stifle innovation in these patients because of the rigid model is located. Fortunately, in the night sky we can always see the meteor flash, those moments of gorgeous enough to let us see the hope for the way out, this is personal marketing. Palm and Virgin Atlantic, British Airways is undoubtedly representative. What is a personalized marketing? Personalized marketing is the beginning to the end to the brand personality (the brand’s core values of the individual level) being run through the operations of the marketing of the Road, in particular, personalized marketing often includes three main activities: to find the root of personality, the formation of personality of the tree, personalized communication Zhixiang. To find the root of personality For the individual marketers, their first task is to find where the brand personality, brand personality is often consists of four elements: individual customers, individual needs, personalized products, personalized area. In the United Kingdom palm, for example, a complete description of its brand personality as: enterprise managers enjoy the holiday fun, high-quality, save time and full range of services, only to fly to 11 cities in Europe, this brand personality is not only unique and easy to maintain but difficult to imitate, but also aimed at the customer’s purchase decision of the key influencing factors, important enough to not easily be offset. Succeeded in finding the root of the personality of this little-known air