Physical interaction with the media-.doc

 PAGE \* MERGEFORMAT 7 Physical interaction with the media? With the Athens Olympic Games approaching, more and more enterprises begin to enter the operational readiness hope to once every four years in the occupation of the Olympic marketing opportunities, has been in the sports marketing business in the mode of participation has largely focused on advertising, Or on the sports sponsorship, compared with the maturity of the foreign experience, these are far from enough, however, only these two simple mode of participation is also relatively simple understanding and implementation of the, for enterprises, how to be fully access to sports marketing, and in the process rightly make good use of the media, has become the key to business success. In this connection, the author shares with the Beijing CCTV market research firm Media Director Dr. Yuan Fang, and China Central Television Advertising Department, Mr. Shen exchange of views. Media premeditated Olympic Advertising Shen Hua believes that the date from the 2002 World Cup in China began to set off a Chinese audience care about sports, the main concern about China’s advertising a very good sports marketing boom, when the audience of about 120 million passengers, while the China Central Television Advertising malpractices income nearly 6 billion, which is the last World Cup, six times; the next Asian Games, advertising revenue almost 1 billion, is also the last of the seven-fold, from this trend, is indeed the value of sports marketing bigger and bigger. Growing from these figures, China’s enterprises have become increasingly involved in sports marketing came. In response, Dr. Yuan Fang said that from the successful operation of CCTV’s media point of view, they are more to cater to some of the new business ideas and put forward a number of enterprises have not had time the idea of finishing, for example, the operation of the last World Cup The first point is the more important forms of innovation, advertisin