Pharmaceutical marketing to strengthen the core competitiveness of four type.doc

 PAGE \* MERGEFORMAT 5 Pharmaceutical marketing to strengthen the core competitiveness of four type Pharmaceutical companies are now marketing the core competitiveness is reflected in: management capabilities, brand value, market forces and government relations aspects of control, pharmaceutical industry is intelligence-intensive rather than capital-intensive, the human factor is the first one, the human capacity determine the capacity of the enterprise, good management can enhance the core competitiveness of pharmaceutical companies, pharmaceutical companies can build a good team, the marketing core competitiveness. The new pharmaceutical market environment, pharmaceutical companies must quickly build their own core competencies of marketing can be in a another round of competition in the market to survive and thrive and develop. How to build a pharmaceutical company’s marketing core competencies? Mainly from the following aspects: 1. Marketing strategies for pharmaceutical companies in transition, marketing must be strategic transformation, from simple product sales to the enterprise management level to enhance competitiveness. In the future, sales environment, competitive environment, competitors, policy environment and sales markets will change, previous discussions have not feasible, and timely availability of strategic transformation to adapt to new medical environment is a pharmaceutical company the only way to survive and develop. Reconsider the company’s product strategy, marketing strategy, functional strategies, personnel strategy, adjusted according to actual business, is the pharmaceutical companies bear the brunt of the work.Two . Horizontal comparison to upgrade the level of marketing management in various industries, the pharmaceutical industry as a whole at a very low level of management, such as fast moving consumer goods industry, due to large-scale entry of foreign competitors, China’s fast moving consumer goods companies in the advanced m