Perspective on womens underwear market.doc

 PAGE \* MERGEFORMAT 14 Perspective on women’s underwear market To bra-based women’s underwear, already exists as an industry independent, according to incomplete statistics, there are already large and small bra for more than 5000 manufacturing enterprises, mainly in Guangdong, Zhejiang, Beijing, Shanghai, Jiangsu and so on land. Because the bra high technological content of products, raw materials, materials procurement cycle, provides a long, producing a relatively high threshold, it is generally bra manufacturers will not dare to set foot in the production, development of the industry is becoming increasingly focused on trends. With the economic level, to enhance consumer awareness of the gradual awakening in the pursuit of external beauty, the Chinese women have increasingly focused on wearing underwear. Underwear is no longer shy, but rather an imposing monopoly of the board of the major shopping malls counters, lingerie stores have begun to appear in major urban commercial street, underwear ads have begun to attract maximum people’s eyes, women’s underwear are also beginning to be male attention. For squandering gradually charming eyes, colorful beautiful, sexy, charming underwear, is romantic to fly into the homes of ordinary people. Rough behind the implication is that the turbulent business opportunities, leading underwear brands are secretly competing with, planning a career in a field on the market for a beautiful war. High-end products, basic mature High-grade products cut into the Chinese market early bra, the first of the stores is a major shopping centers in large and medium cities underwear Zhuanmai Gui, the main consumer group for a number of cities in high-income women, to the mid-nineties, all the major brands have completed basic market layout. These brands are known as amp;quot;the world’s largest lingerie companyamp;quot; Triumph of Germany; the first lingerie brand known as South-East Asia Wacoal; have known from Hong Kong in China fo