Perspective Wu Tai pharyngitis tablets and slow-Yan Shu Ning Gui battle for market share.doc

 PAGE \* MERGEFORMAT 6 Perspective Wu Tai pharyngitis tablets and slow-Yan Shu Ning Gui battle for market share Since 2002, there were two competitive products Qingyan gradually into the white-hot stage, and this is Wu Tai Group, pharyngitis films and Guilong Pharmaceutical slow Yan Shu Ning (clear throat Liyan particles). Both products are very similar - whether for the symptoms, advertising creative, media, communication strategies, or even the packaging is very similar. The difference is slight: Wu Tai-chip single-box retail price of pharyngitis Guilong slower than the cheaper Yan Shu Ning (Guilong slow Yan Shu Ning 13.5 yuan / box, Wu Tai-pharyngitis tablets 8.7 yuan / box). At present, the two sides race to very intense. So, this market battle to the end, who will eventually gain the upper hand then? We are here through the comparison of advantages and disadvantages on both sides to conduct a simple analysis. Guilong the advantages of slow-Yan Shu Ning 1, a sound distribution network. Gui-Yan Shu Ning slow the network advantages are very obvious in a very short period of time to establish and improve its own sales network, its channel coverage is currently very high. This is a lower price in terms of the daily medication is extremely important, which is slow Yan Shu Ning Gui-year, an important prerequisite for success. Dramatic that the Guilong coverage of this channel capacity, derives precisely from the group switched to the original Wu Gui-too marketing part of the company executives and regional managers. Second, pre-empt the market leader. Gui-Yan Shu Ning slow start the market early, there was no piece of advertising Qingyan Wu Tai-interference, so it is easy on the eyes of consumers in sharp impression, its advertising effectiveness is obvious. In this case, the Wu Tai-pharyngitis films need to put in far more than slow-Yan Shu Ning Gui advertising in order to change the preconceived impression. Third, a successful television ads. Guilong