Perspective of the summer beer market in Wuhan.doc

 PAGE \* MERGEFORMAT 11 Perspective of the summer beer market in Wuhan Wuhan, beer’s paradise Jianghan Plain is located in the eastern part of Wuhan, the Yangtze River middle reaches of the Yangtze River, Han River Interchange, and the neighboring provinces of Changsha, Zhengzhou, Luoyang, Nanchang, Jiujiang and other major cities about 600 km away, and Beijing, Tianjin, Shanghai, Guangzhou, Chongqing, Xi’an and other big cities are far apart at 1200 km. Transport network ranks among the country. Summer, China’s Yangtze River Basin Drought Jiaoyangsihuo temperature, Wuhan is that people vividly called ‘three stove’ the first place. Some people say that there are only two seasons in Wuhan, one winter, two summer, summer time, from ‘51’ begin to ‘11’ end, therefore, Wuhan, people like beer, women also drink, there are people of cities known as Wuhan, every evening, in the street branch stalls, barbecue, relying on a glass of wine is the symbol of Wuhan who enjoy the cool air the summer heat. Wuhan writer Chi Li’s novel ‘Life Show’ adapted for television by the nationally known, most people remember or Kat Hing Street, row after row of food stalls. Beer constitute Wuhan nightlife. With industry statistics, Hubei year, beer consumption was about 90 million tons, so the city is a paradise for beer. Beer giant, the world was in Wuhan bidder Wuhan market, many brands of beer, most of the foreign brands and foreign brands, but in Wuhan, the face amount of mass can still go to the main domestic brands, mainly China Resources Snow, gold Longquan, Qingdao, Yanjing beer, four companies, which These four brands are in Hubei province are equipped production base, based in Hubei, Italy in Wuhan. Let me talk about China Resources Snow, in Hubei, China Resources Snow Breweries since the 2002 acquisition of Wuhan East Lake of the original EU beer company, the Wuhan local beer brand ‘Hang Yin Pavilion’ in the bag, less than six years, China Resources Snow Breweries investme