Pesticide construction and management of corporate marketing channels.doc

 PAGE \* MERGEFORMAT 32 Pesticide construction and management of corporate marketing channels 1, China’s Pesticide Market Analysis The market economy in our country to the rapid development of economic globalization and integration so that the intensity of competition among enterprises is intensified. With China’s accession to WTO, foreign pesticide manufacturers for its advanced technology, large size, strong capital into China has become an indisputable fact. For the pesticide businesses, is facing a rare historical opportunity, but also facing tough challenges. The status quo of China’s pesticide industry is the quantity, size small, low-level duplication prominent, and fierce competition in the market of pesticides has led to mergers and acquisitions between enterprises, restructuring. Increasingly competitive in the market today, the channel has become the company gain a competitive advantage, access to long-term development of the important legal code. Because of this, more and more enterprises will be the construction and management of marketing channels as a major event to do. However, how to build channels, build later how to manage, has been confused with a number of businesses. Pesticide adjustment of industrial policy, China’s crop planting structure of the local changes to China’s pesticide market will see a stronger regionalization, personalized. Numerous pesticide production enterprises will soon kicked off the battle of life and death, pesticides, intense competition in the market will reach levels. Bio-Pesticide Co., Ltd. in Wuhan Henan Kono internship office for nearly five months, during the internship period to make some investigations, a deep sense of pesticides sales difficult and intense market competition and cruel. According to statistics, in Yucheng County pesticide dealer operating a total of 21, in which manufacturers preliminary statistics are 146, in the fight against crop diseases similar products to compete in the product per