Perspective on the status quo of China wine industry.docVIP

 PAGE \* MERGEFORMAT 13 Perspective on the status quo of China wine industry At present, the wine has been entered by the primary stage of a stable, consolidation, improvement of a new stage of development. Industry experts from several aspects of the wine industry was summed up: First, production and marketing into the relative saturation period and enters the slow growth phase, the consumer’s attitude changed gradually from perceptual to rational. Second, significant changes in the supply of raw materials, production and import juice from the raw material base for the self-transformation. Third, the quality of domestic wine greatly improved internal and external, domestic brands to become market-driven, while the technology content of wine changed gradually from the traditional production of high-tech modern production. Fourth, the wine industry pay more attention to their own products, brands and corporate image, to marketing, management increased the extent of the input. But 20 years of reform and opening up, economic development has proved: the market is always an eventful area, there is no one industry will always be the development of peace and tranquility. Wine industry is also no exception, in the above macro-economic context, and also with China’s accession to WTO, the foreign invasion of the domestic wine market, while domestic full swing of the western development has accelerated the west of the eastern part of the challenge of wine. All of a sudden, China’s wine industry market is the warlords fight deer, intense competition, market, time is a smoke everywhere, the market is also dark-wave flow, the original is not peace is the war of the wine industry sub-fly, phone-diffuse, showing an ‘internal problems foreign aggression ‘situation. A worry: creating chaos in city disturbance - a confusion Juice-diluted wine standards due to the backing of the mountain into the wine industry has become very much at the end of the threshold. That is why making