Plasma price cuts- the largest strategic deception color TV industry,.doc

 PAGE \* MERGEFORMAT 7 Plasma price cuts: the largest strategic deception color TV industry, Recently, China’s color TV enterprises to lower the price of plasma TVs to less than 30,000 yuan, China and the global market has never had such a low price of plasma TVs, which in the industry caused by the larger shock and confusion, then in the end should we treat this launched by the Chinese color TV enterprises high-end color TV price reduction activities? Plasma prices decline in the short-term difficult to substantially Plasma TVs is plasma display technology, manufacturing high-tech TVs, this is not the main characteristics of color TV optics, image distortion, image really clear and vivid, in the outdoors and may be subject, under ordinary room light can provide great in any environment Screen viewing angle, and the screen is very thin, only a few centimeters thick, easy to install., is the true high-end color TV. In fact, plasma TVs major cost component is the plasma screen and the circuit, both part of the costs account for 60% of machine cost even more, so a good product because of technical problems related to high costs as a result, at present in developed countries are also within the framework of not universal. At present, in developed countries, 42-inch plasma TVs are still keeping the price of 5 million per, experts estimate that the plasma TVs in the next five years began to enter the popular stage and still do not have a large-scale industry and market to lower prices conditions. Up to now, plasma TVs to master core technologies of enterprises only Panasonic, LG, Samsung, Pioneer, NEC, Fujitsu, six enterprises, Chinese enterprises still have not mastered the key technology of plasma, there is no production, but set machine, but do not have the a large scale to reduce costs and prices may be, even if the future of plasma TVs produced in China there is no significant short-term price cuts possible. Passive rapid price reduction Since in the sho