Pickled beef noodle soup - a sour fight the world.doc

 PAGE \* MERGEFORMAT 13 Pickled beef noodle soup - a sour fight the world Uniform must fight back Chinese instant noodle market, after several decades of development, the industry is saturated, annual sales volume of around 50 billion. Bottled instant noodle market, a Master Kong account for nearly 70% market share in the market is absolutely leading position in many flavors of instant noodles, braised beef flavor occupy half of the domestic market, Master, unity, white elephant, this wheat the Roto several major mainstream brand, Kangshifu champion a certain degree, Master braised beef noodles have become synonymous with instant noodles. Uni-President Enterprises, the 1992 investment in the mainland factories, after nearly two decades of development, has been developed for the Chinese mainland’s leading FMCG companies, however, compared with the background of the Taiwan-funded Master Kong, unified enterprise instant noodle business always hold a candle, is difficult to surpass. Before 2000, the gap between unity and Master Kong, a three billion, a more than 20 million and almost always after eight years, unified layout is too wide, the capital chain tension, Master Kong in 1998 to almost carry the past to sell unity. in a sleepwalking state rival Master Kong from 3 billion triumph to 20 billion, before and after the reunification of instant noodles for a four as general manager, is still more than 20 billion hovering. In the year 2003, the Uni-President Enterprises also launched a regional taste, have launched a dry noodles, pickled cabbage and noodles, after several years of careful operation, pickled surface phase to stand out from a number of breakdown products. Southwest of the Chengdu region unified instant noodles matched with Master Kong has become one of the few advantages of markets in the unified instant noodles. In 2008, unified instant noodles “Phoenix Project”, meaning “rebirth”. The core idea of #8203;#8203;the “Phoenix Project”: a cl