Piece of a jigsaw- PPG direct sales model defects.doc

 PAGE \* MERGEFORMAT 10 Piece of a jigsaw: PPG direct sales model defects Preface This year the apparel industry, ‘direct marketing’ is a keyword, which is no doubt that keyword is triggered and amplified PPG. PPG was founded in 2005, up to now less than two years. Allegedly, PPG shirt shipments up to 10000 a day, this performance can store up to 2000 sales of more than counterbalance the leading Big Brother Youngor, no doubt the industry was shocked. By PPG ‘good’ stimulus, the current domestic many apparel companies are eager to want to cut into the direct marketing field. According to the author know, a famous men’s business wear enterprise’s direct sales companies also want to make a transition. Well, PPG direct sales model, represented by the possibility of ‘carry forward’, to become the mainstream apparel industry sales of one model of it? I once worked at a well-known casual wear company, after entering the consulting industry, it has for several apparel companies From EMKT. provide marketing consulting services, this article I will consider its own a PPG of non-perfect shopping experience, shallow On the short-PPG-style direct marketing boards and weak points lie. A non-perfect shopping experience PPG YES, PPG! Ad phrase rang in the first half of this year every corner of Shanghai, PPG mailing goals are also followers can be seen, and even become a hot topic in the office, which aroused great interest I have, so would like to experience the PPG of the direct sales model. PPG’s Web site to browse, as ordered to be registered, too troublesome, so the direct mailing list to see playing 400 call to the call center, young lady answered the phone a good qualities, to give you speak more ‘professional’ (with relatively strong sales-oriented) dress sense - can be inferred PPG for the Commissioner conducted a more systematic customer service training, in determining the shirt orders, plus a customer service lady asked if pants, there are ‘buy one coat of