Pick up to talk about advertising effectiveness.docVIP

 PAGE \* MERGEFORMAT 7 Pick up to talk about advertising effectiveness Dishwasher How far away from the rural areas On one occasion, I found a bus in rural areas leading to outer suburbs body, the awesomely containing advertising a certain brand of dishwasher. Heart can not help but make me doubt: Dishwasher How far away from the rural areas? According to our survey, Jinan City, the urban residents have a dishwasher, the ratio is small, in the ‘near future plans to purchase or replacement of consumer durables’ Options, ‘dishwasher’ choice of the rate of 10% about ranking after ranking. As a durable dishwasher away from home must have in fact there are a considerable distance. In this case, the dishwasher ad actually done the way to buses in rural areas, it is hard to understand. I believe that the campaign is open to question are the following: * Who is the target audience. Dishwasher, as a not common household appliances, the main users of economic income should be higher in cities, living patterns of behavior are more ahead of the young and people with higher education, or the family unit to buy. Do outrage media plan on the premise that an accurate grasp of the target consumers, first of all there is the selection of the most potential to have to buy that part of consumers targeted and spread. * Regional economy. For durable goods, consumers must have a certain level of income in order to have purchasing power and generate purchase intention. The large number of rural consumers, but the actual purchasing power of the poor necessities of life apart from its expenditure is mainly used for maintenance of reproduction, even in the more developed the economy of small towns, the ratio of the dishwasher will not attempt too much, because the dishwasher After all, the market is not mature, consumers will take into account that the product gives them the social image of the risk in the risk of product features. * Media vehicle choice. According to our survey, c