Pharmacies Union must address four major problems.doc

 PAGE \* MERGEFORMAT 5 Pharmacies Union must address four major problems A first major challenge: facing the positioning member is unclear, the strategic problem of unknown Union member pharmacies are small chain, a lot of itself does not know how to go beyond the road, the path of its development, development strategy, corporate positioning is not clear, just want to get some from the league or get some low-priced products information, training and other benefits. Therefore, a national coalition and regional alliances will face this problem: a mess of members of executive power, the Union is not binding on the members of a membership, there is no similar product category and low profit products (which operation with the Union in order to increase sales and profits, no profits increase less, more members and find the prices high and procurement across the Union directly to the manufacturers, a number of alliance members to participate in the competition to avoid speculation to the clever act, members do not know What, therefore, not satisfied forever League status. These are the small chain of short-term problems for long, the short term more difficult to solve. Second, the second big problem: the positioning of Union itself does not clear the problem I have been the point of view is: no shortage of chain drugstore industry, pharmaceutical companies as its suppliers, so pharmaceutical companies will not be able to make alliances, or no core competitiveness league. China still has more than 13,000 pharmaceutical companies, the pharmaceutical companies have price competitiveness, rapid delivery capability in place, full range, location advantages and so on. Union is not competitive in this regard. Alliance to build their own core competencies, or advantage, must be from the following aspects: The category to differentiate. Must be an exclusive category, exclusive manufacturers, exclusive specifications of the self- A brand or distributor of brand sup