Pet show consumer marketing Nuggets.doc

 PAGE \* MERGEFORMAT 3 Pet show consumer marketing Nuggets Like other industries, many of the company’s products generally outside the industry by attending the show to reach or exceed the company’s business difficulties, such as pet food, pet supplies, pet goods will also participate in international and domestic pet industry exhibition to expand their business in participate in the show the whole process, what kind of ways to allow companies to expand the business to achieve the most effective it? pet community event in the annual ‘Asian Pet Exhibition’ approaches, the author of Chinese consumer goods market, the reality of pet , summed up the show on pet products in the Nuggets need to pay attention to the key. 1, about plans to attend the show features: Pet Fair Asia like nothing more than the type of event there are so few features, investment, brand display, new releases, and even demonstrated the strength of enterprises, etc., so we must consider before participating as a good corporate the functionality required, 2, participated in the exhibition business to achieve results: In recent years, domestic pets to participate in each show, we have rarely seen Pedigree, Whiskas, the highest energy, health and more music and other well-known brand presence, so why the well-known brand not to participate? After analysis I believe that brands need to function at this time may show to have not been resolved. Investment considerations, as well-known brand-channel distribution network has been good enough, not with the exhibition Merchants, and brand and strength considerations show, the brand has been well-known enough, strong enough to enterprise strength, do not seem to show, in fact, more important may be that costs hundreds of thousands of exhibitors in the end if you put on-line marketing activities, how much performance can be increased ah, so as part of our business, regardless of the size of our business, we have to go to a good exhibition is the fina