Pharmacies Terminal- drug marketing in the hot potato.doc

 PAGE \* MERGEFORMAT 25 Pharmacies Terminal: drug marketing in the hot potato Question: 1, terminal pharmacy is divided into A, B, C 3 whether there is a significant and necessary? 2, is recommended to obtain a higher rate of staff, you can get higher sales performance? 3, is the high promotional costs for the staff will be able to achieve high sales performance? 4, good feelings between the terminal passenger is a high-frequency call could get do? 5, large pharmacy Do we really need a high frequency of visits work? 6, a good terminal means of work imitated by competitors led to the phenomenon of homogenization marketing serious, can we do? 7, target terminal - the terminal point of the work of a strong need to work in concert with the terminal face? ... ... To promote the importance of the terminal is that more and more and more by our peers recognized the same time, work has shown the effect of the terminal is becoming more so that we are a rogue. At the same time, the effect of the terminal work has shown up more and more people feel helpless again. Many health care products, OTC pharmaceutical companies feel puzzled that apart from advertising, the pharmacy can play exactly how much work the terminal role, pharmacies terminal work to do to do go, nothing less than the product terminals located, said the column, the justifications for cargo, terminal purchase promotional incentives, store activities, promotions, staff education, staff promotions and so on. Almost all of these approaches health care products, OTC manufacturers are in use. End-market promotion work, homogenization, complex and innovative, multi-faceted so that it is difficult to accurately grasp, companies are working like a hot potato the terminal, it was hard to choose. Terminal Work pharmacies what should we do? Why are we so confused? I feel that the main focus is on the effectiveness of the working methods of the terminal, it is necessary to an effective end-end work in a job t