Platitudes of regional FALSIFYING - from the marketing staff within the FALSIFYING!.doc

 PAGE \* MERGEFORMAT 8 Platitudes of regional FALSIFYING - from the marketing staff within the FALSIFYING! Here to talk a little fact: 98 years, Guangdong Province, today Group (Robust), marketing staff salaries are not that high, but some office managers have ‘richer flow of oil’, they may make use of Robust FALSIFYING to seek non-legitimate income. Marketing costs, such as Guangxi, the market assessment was 9%, while the Guangdong market, the cost of assessment of 6%, plus sales policy differences, so that lower-level executives in Guangxi branch office and distributors will be able to unite in the FALSIFYING, dealers come forward to joint, the product down from Guangxi to Guangdong Dali market, sell them, and then divide the difference between marketing expenses, so all three parties benefit, if the head office, branch is not found, it will continuously occur FALSIFYING. Because there is no distributor, marketing personnel, interests are not hurt, but corporate marketing costs are closure fills enterprises generally very difficult to detect the abnormal phenomenon. The resulting analysis \ bring out a ridiculous point of view: FALSIFYING, FALSIFYING is normal, but from the corporate sales staff FALSIFYING extremely harmful, why? A marketing loophole to make this abnormal phenomenon despite repeated prohibition Some enterprises are based on a percentage of sales branches or offices to extract the marketing costs and advertising expenses, such as Robust company, sales marketing personnel for the disposal of the greater marketing costs too high. Marketing manager in order to earn a result, some marketing costs, are often reluctant to spend money on the terminal market, intensive cultivation, but on marketing expenses from a portion of the money used for cheap FALSIFYING to make up sales volume, and it’s mean more marketing costs for disposal, can command more money, you can try to reap from gray income. Some companies simply to implement all the marketing