Played by the regional offices cerebellar function.doc

 PAGE \* MERGEFORMAT 5 Played by the regional offices ‘cerebellar’ function To do front-line employees of the regional market to the headquarters often have such a feeling: ‘can give us some room to play, less pay some little report of the’. The leaders of the headquarters of the regional office staff often complain ‘Why can not report on time and turned over to the various work / reports’. They do not know the reasons for the regional staff did not want to pay very little because the headquarters of the adoption of their views or the answer given is always another who can not be satisfied. In fact, many enterprises (especially state-owned enterprises) are the existence of such problems, what they call the regional office was in fact bear only sales functions, not to mention the investigation, analysis, planning, planning, marketing, these efforts were all to be paid to the Headquarters Marketing Department (Planning Department), the most heartbreaking is that these companies market Department (Planning Department) there are many of them are OK with the dummy. Then the regional staff is actually a pure enforcement officers. They only can do is wait for headquarters to the policy, to the program. Once the area has been on the market’s view was the headquarters usually obliterated. I witnessed this scene many companies, I have personally experienced these facts. See these, can not help but hurt a heavy heart. These companies every day, shouting into a modern management mechanism, the dynamic role played by the market staff, why not see things really change? . I analyzed how these companies do so because: 1, is conducive to unified management, maintaining the consistency of the work; 2, the regional offices did not have very good planning capabilities; 3, increasing the planning function of the regional market is necessary to increase personnel, which will increase the operating costs of enterprises; 4, the cost of poor control of the regional market would