Pinching the customers seven-inch- Dealer profits.doc

 PAGE \* MERGEFORMAT 8 Pinching the customer’s ‘seven-inch’: Dealer profits Profit is to make a number of distributors of the most exciting aspect of the company management is also often the most difficult part of the distribution. It affects the company’s profit level, dealers interested in the brand, the number of terminal sales. Speaking from the company, giving the number of dealers to create profits, and when to expand and contract profits to different dealers how to allocate the different level of profit is a very important issue. For new brands entering the market, in the resources are limited, weak branding phase, to the distributors than any other well-known brands to create more profit, is the most important marketing tool. When the brand in the market’s influence has reached an essential level of resources are relatively abundant in a variety of circumstances, to create profits for the dealer, you can lower compared to other brands because the brand-impact, they can make a big as relying on the scale of market-based. No matter what kind of market, a business area, different regions have different profit clients needs, and sometimes differ greatly. When an enterprise can give our clients the overall profits of the limited time, the principle of distribution of profits is based on the input-output ratio in proportion to the distribution. But by no means complete flexibility in operation, said. The company must be brought under control to the customer awareness and ability to profit. The higher profit margins for dealers, the higher the loss of the enterprise itself. Uniform retail price in the market situation, excessive profits customers will develop the habit of hypocritical for future maintenance and adjustment of prices set up a potential obstacle. If the retail dealer’s profit is too high, is not conducive to sales growth; to the dealer profit margins too low, dealers will lose interest in sales and instead to other competing brands and cre