Pharmacy services brand.docVIP

 PAGE \* MERGEFORMAT 12 Pharmacy services brand Shu Yu, as the civilian population in Jinan, the first parity pharmacy pharmacy, the first provoked the pharmaceutical retail market price war. To maintain the existing market, the provincial capital of other pharmacies have no choice but to reduce their social status, have to take measures, raising the ‘below par’, ‘low’ and ‘post compensation’ and other hard card. The result that the retail drug market in Jinan, the average price decline in a year’s time, an average of about 40%, health care products retail prices fell by an average of 10% -10%, an overall average fell by about 20%. Price competition in Jinan is a good policy is no longer competitive services to the new concept of catalyst. ‘Branded service’ is a pharmacy in the fierce market competition and the deepening of reform generated. It produces undergone a moral concept to the sense of responsibility, from local to global, from spontaneous to conscious, from concept to the concept of the system update process and practice to improve the process. Pharmacies ‘brand services’ is attached to provide customers with a full range of goods, three-dimensional, high-quality, value of the service marks, is inherent in commodities as a symbol of service and quality, high-quality goods and Pharmacies image of an important symbol and performance. Pharmacies to implement a ‘brand service’, not just selling drugs to customers, but also sell to customers with premium service marks of pharmacy goods. Through ‘branding services’ pharmacies to provide customers with premium services, recognized by commodities, thus enhancing and creating economic value and social value. ‘Branding services’ customers to choose pharmacy as a guide for procuring drugs that demonstrate the relationship between goods and consumers, but also indicate that it is an important connecting bridge between pharmacies and customers. Why conduct ‘branded service’. Pharmacies to conduct ‘branded servi