Pharmacy staff training five of policy.docVIP

 PAGE \* MERGEFORMAT 9 Pharmacy staff training ‘five of’ policy Drugs in pharmacies of the sales process, the role of staff is no doubt, can not be replaced, while the pharmaceutical companies rely on staff to improve their sales volume is undoubtedly the most direct, most economical and effective means of quickly. Therefore, the pharmaceutical companies who do not have pharmacy staff the terminal as a key target groups, through training, to enable them to master the relevant product knowledge and selling points of sale to the customer to achieve the ultimate goal of the initiative recommended. Therefore, staff training is OTC on behalf of the three core tasks. In response to increasing drug sales process, a new guise of the terminal block phenomenon, all pharmaceutical companies are invariably increased the intensity of the work of clerks, each open up a new regional markets or chain pharmacies, the terminal personnel to do the primary job is to staff training. Manufacturers of the training is so attention is how to treat pharmacy staff training? The identification of training they do? With these questions, I visited some of the staff, unexpectedly, many staff are all trained showed resistance and made a lot of opinions can be broadly summarized as the following points: 1. The form of a single. At present, manufacturers are usually used to do the training session the way to shop together and talk about some products from the manufacturers on behalf of the knowledge, punctuated by a few lucky draw links. Over time, stylized approach to training will inevitably engender a sense of weariness. 2. Identical product knowledge. The homogenization of the product led to weak selling point, the lack of an effective selling point can be moved by the customer, the sales clerk that such training is worthless without any help. 3. Training language dull, as Juela, the lack of attractive, can not resonate. 4. Occupation of the individual rest periods, but the forced adm